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Our story


Who are we?

FarmerBox was founded in 2021 by Erwin van Hulsen and John Pesschier from Noordwijk, but the idea arose in 2020. During the national lockdown due to the Covid-19 outbreak in the spring of that year, ordering groceries online gained enormous popularity. In combination with the growing demand for locally produced food and inspired by Support Your Locals NL and the Short Chain Taskforce, this resulted in the development of the FarmerBox. After careful research and many visits to farms in the region, the idea was gradually developed into the shopping concept it is today. Our passion for tasty and healthy products of high quality can be found in all our boxes and on the FarmerMarket.


Delicious fresh up close is sustainable enjoyment

FarmerBox is the new short-chain initiative, which originated in the Duin- & Bollenstreek. An initiative with which we want to make a sustainable contribution to our society. With our company we ensure a shorter food chain, which means less logistics and traffic movements are required. For example, we are committed to limiting CO2 emissions and farmers receive a fair price for their hard work. We also want to increase the food awareness of consumers by showing the diversity of high-quality products available in our own environment. At FarmerBox we are also working on another social goal: Zero Food Waste, reducing the large amount of food that is wasted every day, especially by supermarket chains and the catering industry. We want to prevent as much food waste as possible, which is why we only purchase products that have been ordered by our customers in advance and we are not left with a residual stock. By ordering the FarmerBox you not only enjoy delicious fresh products up close, you also support our sustainable philosophy!


Support Your Locals NL

The increasing demand for locally produced food is being encouraged by Support Your Locals NL, a nationwide campaign aiming to support local food producers, both during and after the corona crisis. They call on the whole of the Netherlands to opt for products from close by as much as possible. This campaign is a collaboration between the Taskforce Korte Keten and the campaign agency Food Cabinet and is supported by a growing network of local entrepreneurs and food producers throughout the Netherlands.


Support Your Locals NL                                     Taskforce Korte Keten                                     Food Cabinet

Support Your Locals NL     Taskforce     Food Cabinet

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